About the Philosophy
The concept of GREYDIEM first started after the passing of Jodie's father in 2013. Her view of the world changed and she realized over time the true importance of everyone's personal story and the aura of a product passed down. With every belonging left behind, memories of her father would stay active with her every day.
GREYDIEM aims to continue the conversation of creating jewelry as relics for your personal story. We want our customers to have an emotional experience with a product that they can pass down to anyone at any time. GREYDIEM merges the importance of design with the importance of the human experience. We want our jewelry to be conversation starters to create relationships and to enhance existing ones. From gemstone type to engravings, all original designs are customizable to give meaning to the wearer. Each piece of jewelry already has a story behind it through the design process, but with every purchase each piece will continue to have recreated stories by each new owner. In addition, Jodie enjoys creating custom work with her customers.
Every piece is handcrafted in the historic jewelry district right in the middle of Downtown Los Angeles. Every piece is always bespoke or made to order.
About the Designer
Jodie Guirey was born and raised in Long Beach, CA. She is a first generation born from hardworking Filipino immigrants. Her innate entrepreneurship and her love for form and design clearly stems from her parents; especially her father who was an engineer of his own company.
Jodie attended Otis College of Art and Design to major in Product Design. She left to work in the fashion industry. Her focus was on styling and creating content for photo shoots with several different companies. She started creating jewelry to fulfill her design needs, and ultimately developed a following. Her love for jewelry intensified and she decided to go back to school at FIDM/Fashion Institute of Design & Merchandising to study Jewelry Design. Her studies included intense training from jewelry professionals on the techniques of metalsmithing, lost wax casting, and Computer Aided Design. Jodie is hoping to continue her education with jewelry at GIA/Gemological Institute of America and creating the GREYDIEM blog which focuses on continually researching and experimenting with jewelry.